E-Marketing:
The e-marketing is a discipline comprising all the marketing and advertising practices to develop the activity of a website.
The e-marketing aims to reach consumers in a personal, targeted, interactive and for the lowest possible cost.
E-marketing: the four disciplines
The e-marketing is traditionally divided into four categories. These categories may be related to additional and essential steps for the development of a website.
1 / E-marketing: the establishment of a strategy
As with traditional marketing, the first e-marketing activity is to develop a coherent strategy for a website promotion campaign or any of it. Strategic e-marketing levers are:
E-marketing
E-marketing: just aim!
Market analysis: competition, demand ...
The Business Intelligence
The positioning of the site
The e-marketing mix
...
2 / E-marketing: traffic generation
To develop an activity on the Internet, it is critical that users find your offer and visit your site. To increase your traffic, e-marketing levers are:
SEO (SEO)
Google Adwords (also known as paid search, sponsored links, keyword buying, SEM)
E-marketing
E-marketing: generate traffic!
Online advertising (Display)
Emailing
Affiliation
The implementation and management of communities on social networks (Community management)
Writing traffic generators content
Viral marketing (buzz marketing)
Partnerships
The contests
...
3 / E-marketing: analysis
Once your site has good visibility, we must optimize interactions with your visitors: to ensure that there is a maximum of transformations (purchase, subscription to a newsletter, reading articles, gathering mails ... ). For that you need to use what is known as e-marketing, Web-Analytics:
Visibility analysis
Traffic analysis
Analysis of the Internet course
Sales Analysis
...
The e-marketing is a discipline comprising all the marketing and advertising practices to develop the activity of a website.
The e-marketing aims to reach consumers in a personal, targeted, interactive and for the lowest possible cost.
E-marketing: the four disciplines
The e-marketing is traditionally divided into four categories. These categories may be related to additional and essential steps for the development of a website.
1 / E-marketing: the establishment of a strategy
As with traditional marketing, the first e-marketing activity is to develop a coherent strategy for a website promotion campaign or any of it. Strategic e-marketing levers are:
E-marketing
E-marketing: just aim!
Market analysis: competition, demand ...
The Business Intelligence
The positioning of the site
The e-marketing mix
...
2 / E-marketing: traffic generation
To develop an activity on the Internet, it is critical that users find your offer and visit your site. To increase your traffic, e-marketing levers are:
SEO (SEO)
Google Adwords (also known as paid search, sponsored links, keyword buying, SEM)
E-marketing
E-marketing: generate traffic!
Online advertising (Display)
Emailing
Affiliation
The implementation and management of communities on social networks (Community management)
Writing traffic generators content
Viral marketing (buzz marketing)
Partnerships
The contests
...
3 / E-marketing: analysis
Once your site has good visibility, we must optimize interactions with your visitors: to ensure that there is a maximum of transformations (purchase, subscription to a newsletter, reading articles, gathering mails ... ). For that you need to use what is known as e-marketing, Web-Analytics:
Visibility analysis
Traffic analysis
Analysis of the Internet course
Sales Analysis
...
